CRO Analytics Pilot

for Chief Revenue Officers, Chief Commercial Officers, Heads of Sales & Marketing

Are you getting value from all the performance data you've generated over your career ? Probably not. Well, we can help with that. Every business you have ever worked for has used YOUR performance metrics to THEIR advantage, so let's start using them to yours.

This pilot brings forward critical mass for CRO analytics data to Q1 2023. Critical mass is data from minimum 40 SaaS B2B professionals.

In parallel we are running a CPO pilot, because Product Market Fit (PMF) and Go To Market (GTM) are the 2 critical drivers of any company's progression and value, and as such impact correlations between the 3 are where the insights are most revealing.

Adding your career metrics data to the platform is the first step to accessing analytics that will help you advance your career, improve your positioning, benchmark yourself versus peers plus many more insights. Already we have been able to identify patterns,  trends and correlations in client data that has substantially improved the way they explain and position the impact they've had over their career, leading directly to repositioning, changes to self-perception, and emphasising specific capabilities with hard data. The net result is more meetings for target roles, much better interviews, and better offers.

But don't wait until you're leaving your current role. Let us work with your data now and get you comfortable with the result.

Our methodology is focused around an individual's impact, isolating their performance from others who may have experienced runaway growth, poor business models and other exceptional market conditions for example. How the metrics change during your tenure, and how they relate to business value often reveals a narrative that helps clearly position your past and future impact potential.

Join the pilot, this is what we are giving you:

1. An multi-page Executive Plus Metrics_Bio (usual price $1,500 excl. tax) Free of Charge
2. Access to the dashboard analytics

And what you are giving us:

1. Less than 2 hours of your time, at your convenience (2 short calls, plus your time to input data)
2. Approximately 30 metrics (simple numbers or options) going back as far as is relevant

Example selection of typical CRO metrics:

Note: you don't have to know what all these are before we start. We will clarify specific metrics for you, and suggest placeholder values for later update.

General Business - Vendor Name, Year, Growth Stage, Funding Rounds & Valuation, Vendor Business, Vendor Sell To Model   

Your role – Role, Promotions, Tenancy (months), Market Type, Sales Channels, Client Type   

Team - Team size, No. Staff Added/Lost    

Company ARR - Total Revenue/ARR for vendor, LTV Years, Channel Split, CAC, GM   

Individual / Team ARR - New Business & Upsell Quota & Achievement, TCV Multi-year deals, Average Deal Size, Sales Cycle Time

Experience - Sales Methodology Familiarity, Core Professional Strengths, Core Sectors, Persona Relationships 

Marketing – Engagement conversion rates/volumes   

Customer Success – Churn, Sentiment, Health

Note: VP Plus and, Executive plan Bio clients have the option to verify data - like a reference only a more permanent digital signature. However, this option is not available as part of this pilot, although we will happily complete this for you going forward.

SuppleMetrics

Identifying impact potential within your career performance metrics

for senior SaaS professionals